A Complete Guide of SWOT Analysis

Whether starting from scratch or steering an established firm, a SWOT analysis is a basic but effective technique that can be used in developing a business strategy.

Companies, organisations, and even initiatives within a single division can benefit from doing a SWOT analysis. The most prevalent use of SWOT assessments is at the organisational level, where they measure the degree to which a company follows its planned paths to development and meets its success metrics.

The blog will advise the reader on how to do a SWOT analysis of their company to ensure that they make the most efficient use of their time and energy.

SWOT Analysis Definition

SWOT analysis is a framework for analysing a situation by identifying its positive and negative aspects. An organisation's top strengths, weaknesses, opportunities, and threats are compiled and displayed in a simple two-by-two grid as part of a SWOT analysis. It is meant to serve as a company reference, not a strict rulebook.

Importance of SWOT Analysis

By analysing the strengths, weaknesses, opportunities, and threats an organisation faces, a SWOT analysis may assist leaders in developing a road map for the company's future.

A company can better determine how to allocate its resources and focus on the most important tasks for driving the company's development by doing a SWOT analysis.

Resource management

Realising that high resource usage is not always indicative of excellent resource management is an important element of the problem. The trick is to put your people to work where they can best use their skills and where there is sufficient capacity to accomplish the company's long-term objectives.

Here are eight guidelines to keep in mind while you perform a SWOT analysis for resource management:
•    Make sure all relevant stakeholders are involved
•    Call a meeting of all involved parties
•    Prioritise the elements
•    Create the SWOT analysis and share it with the team
•    Make plans for action
•    Develop strategies for dealing with potential future opportunities and dangers
•    Keep the list in one convenient area.
•    Evaluate and assess

How To Take Action After Performing a SWOT Analysis

Below are some steps you can take after completing a SWOT analysis.

1. Consider Strategic Alternatives

Remember that although opportunities and dangers may come from anyone,  your company's strengths and weaknesses are internal.

The aspects that will impact your company strategy should have been narrowed down via a SWOT analysis and placed into one of four categories: strengths, weaknesses, opportunities, or threats.

2. Prioritising Strategic Alternatives

After completing step one, you should have a few strategic options. Prioritising these strategic options will ensure that your resources are being used effectively.

Now that you have your list of strategic options, it's time to call a meeting of the company's top strategic decision-makers to discuss how to prioritise the various initiatives.

3. Balancing Priorities

Priorities should be balanced while keeping in mind that they fit into one of four categories: operational excellence, market growth, financial, and people or cultural excellence. As this action is motivated by the desire to fill a gap in the market, it can be classified as an exercise in expanding that market.

4. Develop a Roadmap

Once you've constructed your road map, you'll have an actionable plan. Incorporating a timeline into your planning and collaboration activities is facilitated by a roadmap.

Core aspects such as yearly goals, long-term strategic objectives, and targets may be mapped in a whiteboard session similar to that recommended for conducting a SWOT analysis.


Once you've completed a SWOT analysis, you'll clearly know your options for strategically moving forward.

With a clear understanding of where you want to take your company and a plan of action, you'll be well on your way to creating a comprehensive strategic plan. You can successfully establish a solid foundation for your company expansion by including the steps you identify in your SWOT analysis in the milestones section of your Lean Plan.

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Tim Hatari

Tim Hatari helps businesses improve performance, creating strategic development plans and establishing structure via the 5PX Executive Business Coaching System. As CEO and Founder at TMD Coaching, he oversees the vision setting process with clients, leading on sales acquisition, the drive for operational excellence and market leading innovation. For Tim, helping others is the most rewarding part of the role. Follow or connect with Tim on Linkedin - www.linkedin.com/in/timhatari

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Topics from this blog: Business Planning, Strategy

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