How to Find and Attract Your Ideal Customer

For your business to thrive, you need to understand who your ideal customer is. You need to know what will attract them to your business, what will encourage them to purchase your products and how you can keep them as a customer.

To accomplish this, you’ll want to make sure you create a profile of your ideal customer and their attributes.

Why Do You Need to Know Who Your Customers Are?

There are many ways for you to use the customer profile, once you’ve created it. You can use it to assure you’re targeting the right customers with your digital marketing plan, using the right social media platforms to connect with your customers and developing the products they’re interested in and willing to purchase. You’ll use your customer profile throughout the marketing plans to make sure you’re reaching out to the right consumers, creating a better return on your marketing investments.

Research Your Current Customer Base

So, how do you know who your ideal customer is? Research your current customers.

  • Who are they?
  • What do they like?
  • Why did they purchase your products?

The more you know about your current customers, the easier it’s going to be for you to see what they have in common. This is the start of building your ideal customer profile and can answer any questions you might have about who will most likely be interested in what you have to offer today.

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Research Who is Visiting Your Website

You’ll also want to do some research on who is visiting your website. Even if they haven’t purchased anything yet, who is attracted to your website, and how did they find it? There are products today that can be added to your website, helping you gain a more complete picture of who is visiting your website, as well as how they arrived at your website. Such products can provide more information to be used for your customer profile.

 

Find Out Who Your Customers Really Are

Once you have a significant amount of data, you should be able to write it down and come up with a profile that shows exactly who your ideal customer is. You’ll want to write down any demographic traits such as age, gender, location or income level. Be as detailed as possible with this. Then, add on other traits such as their values, lifestyle or interests. The more detailed your ideal customer profile is, the more you’ll know about your ideal customer.

Take some time to create your ideal customer profile today. You’re going to learn quite a bit about who is shopping for your products, what they’re looking for and what creates interest in your business.

Use this information for marketing, and draw in more customers that are similar to your ideal customer. This will assist you in the creation of more products for your customers, helping to boost your sales.

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Tim Hatari

Tim Hatari helps businesses improve performance, creating strategic development plans and establishing structure via the 5PX Executive Business Coaching System. As CEO and Founder at TMD Coaching, he oversees the vision setting process with clients, leading on sales acquisition, the drive for operational excellence and market leading innovation. For Tim, helping others is the most rewarding part of the role. Follow or connect with Tim on Linkedin - www.linkedin.com/in/timhatari

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Topics from this blog: Marketing & Sales

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