Many business owners read the reports about how much some people make with a social media account. Companies around the world have found ways to increase their visibility, communicate better with their customers and market new products and deals online. The methods may not work for everyone, but success is possible for those that can navigate these new platforms and find ways to draw interest to their pages.
Why it Works
Social Media may have started as a way for people to connect with friends and family, but over time it has morphed into much more. Billions of people go on sites like SnapChat, Facebook and Instagram every day. They rely on the pages they view for entertainment, news and shopping advice. Many turn automatically to these websites when they have a concern or want to praise a business or a product.
Who Can Benefit
Any business has the potential to benefit in some way from the use of these websites. It is not only Internet-based businesses that gain clients and money due to their smart social media presence. Marketing 100 percent via these channels some stores, including the likes of hair salons and flower retailers, have transformed their businesses by building up followers on social media, nurturing those new contacts until they become loyal customers.
How to Begin
How do I use Instagram for business? People often ask this question after they have used a websites in their personal lives. Instagram relies on photo sharing to draw in attention. Product photos and images of the business and its employees help to make people familiar with the company. Images still matter when people choose Facebook for business, but this site also relies on articles and meaningful posts as well. To make the most out of each site always include interesting content and appealing photographs and create new posts daily (if you can). Respond quickly to comments and check the pages carefully to drop or ban troublemakers from your profile.
To start using Instagram for business, begin slowly and take the time to learn about the site if you are not able to outsource the task. Business owners should start with a free page and only invest in advertising and other features once they become comfortable with the process. A social media manager can make it possible to have a presence on all platforms and keep the content fresh and exciting.
Tim Hatari
Tim Hatari helps businesses improve performance, creating strategic development plans and establishing structure via the 5PX Executive Business Coaching System. As CEO and Founder at TMD Coaching, he oversees the vision setting process with clients, leading on sales acquisition, the drive for operational excellence and market leading innovation. For Tim, helping others is the most rewarding part of the role. Follow or connect with Tim on Linkedin - www.linkedin.com/in/timhatari
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